Turning “Faz3a” into a Cultural Movement with talabat
When Ridha Alwan Coffee, one of Iraq’s most iconic and beloved coffeehouses, chose Mosul for its newest branch, it was more than just an expansion. It was a statement of hope, resilience, and reconnection.
Challenges in Shaping Solaw's Camping Brand
When Talabat, the leading food delivery app, approached us, the goal was simple but ambitious: awareness. The app needed to create a cultural spark that would spread fast, connect with people emotionally, and live in their everyday conversations.
The Results of Solaw's Brand Transformation
We created a new narrative: “صفوف لأول الصفوف” (Classes for the First in Line). The campaign told the stories of children who acted beyond their age—taking responsibility, showing intelligence, and stepping up as leaders in their own way. These characters reflected what Abwaab stood for: preparing the next generation not only to succeed academically, but to lead in life.